Personal Brand
One of the world’s leading experts
Sharon created Taurus ProfileTM over 18 years ago to show how a personal brand has a direct impact on revenue and business objectives. She works with hundreds of leaders to create personal brands that cut through based on her no bull, strategic and practical approach. When the going gets tough, the tough get going.
“Sharon gave me clarity on my objectives, a clear understanding of my brand profile and focused my effort. Her strategy stretched me to build my personal profile and has dramatically increased the value of my brand – the results were instant”
Michael Bevan, Australian Cricket Legend.
The ‘Digital Resume’
Sharon believes that as a corporate, leader, individual, parent, or teenager, your personal brand is constantly being discussed, reviewed, and communicated online through social networks. This makes it essential to take responsibility for your brand, whether online, virtually, or face-to-face. A strategic and structured approach to managing your personal reputation is now a ‘must-do’ rather than a ‘nice-to-have.’ Strong and authentic personal brands stand out, especially those that demonstrate clear and decisive leadership.
Building Your Influence
The immediate switch to an online world during COVID 19 meant your influence, whether you like it or not, is taking place in a virtual world which includes representation on social media platforms and video calls. Never before has your image and expertise been exposed on a global scale with such telling and immediate consequences. It is more important than ever to define, differentiate, protect and prepare. Sharon works with both experienced, sceptical and young and upcoming entrepreneurs to see their way through this new normal.
“I feel Taurus Profile™ really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sharon’s delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign”
George Hawwa, Growth Director, Attention Experts.
You’re the Captain of your personal brand
With the dominance of social media, never before has your personal brand been more important or visible to all. You are your brand. Whether discreet or ‘out there’ your personal brand is about being yourself with purpose.
Today you are more than likely to work for over a dozen plus companies before you retire. Which means your personal brand is more important than ever and travels with you from company to company, role to role. With a personal branding strategy you can emerge confident, surer and ahead of the competition.
Who should develop their personal brand?
- Leaders and company directors
- Rising stars
- C-level executives
- Subject experts
- Celebrities and personalities
- Executives looking for new direction
- Politicians
- Parents
- Teens
- Principals and teachers