Topics

Online personal branding

  • What is your online personal brand
  • Strategies to grow and protect your brand online
  • Social media crisis: how to manage your personal brand in a crisis
  • Why social media policy is important
  • Personal branding – TaurusProfile™
  • Your digital resume

Marketing & public relations

  • Where the industry is headed
  • Integrated marketing
  • The power of a good brief
  • Public relations
  • Event planning skills
  • The Taurus ‘Bullseye’
  • The Blog Bubble

Social media

  • Social media platforms overview – Using Facebook, Twitter and LinkedIn
  • Social media management
  • Online reputation management
  • Social media branding
  • Social media strategy
  • Monitoring/tracking
  • TaurusEngage™
  • Employee social media policy
  • Blogging

Entrepreneurial & management

  • Personal branding – TaurusProfile™
  • Entrepreneurs and corporate managers
  • Starting a business
  • Growing your business
  • Systems, time and change management
  • Achieving work/life balance
  • How to motivate and challenge staff
  • The skills shortage
  • Secrets of successful outsourcing
  • Growing a business from scratch
  • Outsourcing to specialists
  • Monitoring cashflow
  • HR training and care of staff
  • Motivation
  • Entrepreneurs v corporate managers
  • Running an agency (especially after working in-house!)
  • Immigration – sponsoring talent in the midst of a skills shortage