The emergence of the ‘digital resume’
As a corporate, leader, individual, parent or teenager, whether you realise it or not, your personal brand is being discussed, reviewed and communicated online through social networks. This means it is important to take responsibility for your online personal brand. A strategic and more structured, rather than adhoc approach to your online personal reputation is a ‘must do’ rather than a ‘nice to have.’
The influence of new and emerging social media platforms, means your image and expertise is exposed on a global scale with immediate consequences. It has never been more important to define, protect and differentiate.
Facebook is like a tattoo
“The world of social media is fast paced, instantaneous and the material posted online cannot be retracted. Educating your management and team on how to manage and protect their online personal brand is integral in today’s social media obsessed society. Society is seeing behaviours that suggest we have a major issue with a lack of understanding around the far reaching and devastating implications of inappropriate social media use.” – Sharon Williams
“Sharon gave me clarity on my objectives, a clear understanding of my brand profile and focused my effort. Her strategy stretched me to build my personal profile and has dramatically increased the value of my brand – the results were instant”
Michael Bevan, Australian Cricket legend
Whether you like it or not you are Captain of your personal brand
“I work with Company Directors, celebrities, corporate leaders, staff teams and high school students to teach them about the risks and reasons why it is important to be conscious of and manage your own personal brand” – Sharon Williams
With the dominance of social media, never before has your personal brand been more important or visible to all. You are your brand. Whether discreet or ‘out there’ your personal brand is about being yourself with purpose.
Today you are more than likely to work for over a dozen companies before you retire. Which means your personal brand is more important than ever. With a personal branding strategy you can emerge confident, surer and ahead of the competition.
Your personal brand is the image you present to the world – it is represented through:
- Your social media and online presence
- Your daily image and dress code
- Your body language
- The way you speak
- Your business card and collateral
Who should develop their personal brand?
- Leaders and company directors
- Rising stars
- C-level executives
- Subject experts
- Celebrities and personalities
- Executives looking for new direction
- Principals and teachers
Emanuel Perdis, Managing Director, Napoleon Perdis
What are the benefits of building your profile?
- Differentiates you in a competitive market
- Increases the impact of your personal brand messages
- Increases awareness of you and your company’s brand
- Builds brand equity
- Builds credibility and reputation in the market
- Increases staff morale
- Clarity – aligns you with your company’s brand values
- Increase your ‘Search Engine Optimisation’ (SEO)
- Position you as a thought leader
- Feed the sales and business pipeline
My passion is personal branding for our young
“Young people, by definition, inexperienced of the implications of life decisions have no appreciation of the consequences of their actions online. These actions could result in legal, career or personal implications that are catastrophic.” – Sharon Williams Social Media commentator and advisor to high schools
To read more about our trademarked personal branding service TaurusProfile® click here. Or visit the Taurus website at www.taurusmarketing.com.au. TaurusProfile® is about building your personal, professional and corporate reputation. We know how – we do it all the time for leaders from sports, corporate such as QBE, Napoleon Perdis, Company Directors and high school students.