The Australian Twitterati column – Likable KRudd posting for bigger endgame

Kevin Rudd is using Twitter to re-build his brand. With more Twitter followers than any politician in Australia, he is building influence on social media sites strategically and cleverly. Watch this … [Read more...]

The Australian Twitterati column – Lessons for Brand Armstrong in social media

Lance Armstrong’s brand is being fiercely fought in the Twittersphere and may never recover. Twitter is trending a major shift in online personal brand management.   … [Read more...]

The Australian Twitterati column – Pontiff’s blessing for social media proves a tipping point

As the Pope takes to social media, Sharon says we’ve reached a tipping point in the use of social media and how it influences others. … [Read more...]

The Australian Twitterati column – Online antics leave teens tattooed forever

Our digital resume is becoming increasingly key – I feel passionate about warning parents and HSC schoolies of the implications of their social media posts … [Read more...]