Student, Macquarie University

Sharon Williams, CEO of Taurus Marketing, looked intelligent, elegantly put together, was organised, well-spoken, and knowledgeable on her field of PR and marketing. There was an importance about her, I think due to her CEO position.

As a woman who wants to start her own business, being the employer, rather than employee, I admired those traits. She discussed the importance of personal branding and reputation management, how it is not only important for getting a job, but also important to have powerful and reputable heads of companies in order to attract customers and sales. These aspects are relevant to my post-graduation business goals, and something I’d want to achieve personally. Furthermore, her discussion of personal branding, reputation and your ‘online resume’ made me scan, edit and re-think my social media usage.

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