“Be your authentic self as everyone else is already taken” Sharon speaking at ad:tech 2014

Speaking at Australia’s #1 media and marketing conference, Sharon presented to a room of ‘Next Gen’ marketeers and digital media strategists on the importance of personal branding.

Sharon was chosen by an advisory board of industry leaders to discuss the impacts of online personal brand. Sharon says, “whether you realise it or not, your personal brand is being discussed, reviewed and communicated online through social networks. It’s important to take responsibility for your online personal brand. You are the captain of your personal brand.”

Her presentation titled ‘The Digital Resume – The Digital Tattoo’ discussed the need to take responsibility for your online personal brand. The influence of new and emerging social media platforms, means your image and expertise is exposed on a global scale with immediate consequences. It has never been more important to define, protect and differentiate.